Daragh O'Byrne

Daragh leads the Finastra Universal Banking marketing team. For more than 25 years he has worked in the Financial Services application software market, focusing on ensuring that software provides tangible business benefits for customers, and that those business benefits are explained in a clear, concise and compelling way via an integrated set of creative marketing activities that generate results.

He combines his background in technology with a decade helping banks all over the world translate their vision into implemented reality to position sophisticated banking platforms in terms of the business problems they solve and the opportunities they enable.

Daragh focuses on turning strategy into action and turning action into results in a co-ordinated way. A passionate believer in technology's power to transform and enrich, he believes in explaining its benefits in easy to an understand, educational and entertaining way.

Connect with Daragh on LinkedIn.