Digital Banking Insights

Solution Category

Universal Banking

Individual Solution Integrations

Fusion Digital Banking Business

Implementation

Cloud Hosted

Website

www.finastra.com

About this app

Digital Banking Insights is a cloud-based, digital retail banking application that offers senior management in banks & credit unions key performance metrics and dashboards needed to make data-based decisions. Understand digital behavior and personalize the account holder experience based on consumer account data.  This solution uses advanced analytics to turn raw data into actionable insights and achieve the following business objectives: understand digital behavior, optimize the customer experience through personalization, identify triggers to enable increased digital adoption and monitor login patterns to determine best time/date for targeting.

To win and retain account holders, it is important to leverage behavioral insights to provide a personalized experience. The application helps Financial Institutions that don’t have timely, actionable information regarding digital banking account holder behavior, or are underserved by current data-driven reports. They need to base their decisions on robust, timely, automated information to drive efficiency and remain competitive.

Raw data turns into decisions

Current system provides plenty of data, but it lacks the analysis and useful presentment of trends and dashboards. Use the automated daily generation of portfolio specific KPIs to solve both timeliness and reliability of manual manipulation and inaccurate decisions.

Optimization by personalization

Without aggregated data and behavioral analytics, Financial Institutions struggle to provide optimal digital experiences for their account holders. Benefit from targeted segmentation based on behaviors and product adoption analysis, to allow informed a personalized marketing and user experience.

Increase adoption rate of products

Using Advanced Analytics, our data scientists have analyzed data across the digital banking ecosystem to develop key metrics and algorithms to reveal segments with higher propensity to buy/adopt.

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