Customer story

Boosting customer loyalty and engagement for new online and mobile banking services with Fusion Digital Banking

Cloud
Customer Experience
Customer Insight
Digital Transformation
Efficiency & Operations
Innovation
Product Insight
99%

faster self-enrollment for digital banking services

20%

increase in number of customers banking online or via a mobile device

About the Company
$400 million in assets
$300 million of local loans
Established in 1925
www.fbwbank.com
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To evolve its online banking offering, and to meet the rising demand for online and mobile banking services, Farmers Bank of Willards selected Fusion Digital Banking from Finastra.

Farmers Bank of Willards achieved a rapid implementation of Fusion Digital Banking and put in place an effective go-to-market strategy with support from Finastra.

In this success story, learn more about how the bank partnered with Finastra to develop and deploy new online and mobile banking services to boost customer loyalty and engagement.

We targeted a solution that could help us manage the entire digital banking experience from end-to-end and enable customers to access all their accounts and services in a single place.  Fusion Digital Banking meets these needs, while also giving us access to a range of new features and functionalities.

Heather Marine
Assistant Vice President of Retail Operations, Farmers Bank of Willards

The benefits

  • Increased customer loyalty and engagement
  • Improved feature-rich digital banking capabilities
  • Ease of customization and easy to manage digital solution
  • Ability to meet evolving regulatory requirements
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