How marketing leaders solve top data priorities for revenue growth
With marketing resources constrained, obtaining data from the financial institutions’ data warehouse is a cumbersome and often lengthy process. Join Finastra’s data and analytics experts as they discuss segmentation, campaign performance and report on how customer insights can help generate revenue.
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Based on a recent ABA and Capital Performance Group survey, customer segmentation ranked the highest data and analytics priority for bank marketers. But with constrained marketing resources, acquiring data from financial institutions’ data warehouses is cumbersome and often lengthy to process.
Understanding your customer personas and journey is more important than ever to set strategic goals.
Community banks and credit unions must quickly pick out workable customer segments, assess profitability, and identify cross-sell opportunities.
Fusion Analytics is a marketing-focused solution that provides the information needed to execute hyper-relevant, omnichannel marketing campaigns right at your fingertips.
Join Finastra’s data and analytics experts as we discuss and show:
- Segmentation – identifying the best customers to engage with the right products
- Campaign performance and reporting – capturing the success of the engagements
- Customer insights based on data helping to generate revenue
