State of the (Credit) Union, Part #3 - What’s in a Name? Inadvertent Limitations to Your Brand

State of the (Credit) Union is a series of roundtable discussions led by credit union leaders, for credit union leaders, and hosted by Finastra. Each session covers one topic where you’ll hear from peers about the latest trends in the industry.

Credit unions, especially those named after a select employee group, may inadvertently limit their ability to grow membership. How do you branch out if your institution is named for a specific entity? Watch Part 3 of the webinar series as we discuss ways to overcome this challenge.

Featured Panelists:

Matt Sweetanos is the Director of Mortgage Services at Member Options Mortgage. He has been in the mortgage industry since 2002. As Director of Mortgage Services for the University of Virginia Community Credit Union, he has responsibility for business development and relationship management with realtor partners and other centers of influence. Having a great team of loan officers and an outstanding operations department has made the UVA Community Credit Union/Member Options Mortgages the number one mortgage lender in Charlottesville in 2018 and 2017 (C-Ville Weekly's Best of C-Ville).

Linh Dang is the Chief Development Officer at Additional Financial Credit Union and brings 25 years of credit union industry experience. Addition Financial Credit Union is a community chartered credit union established in 1937 with assets of $1.8 Billion. Addition Financial Credit Union serves 150,000 members and has 22 full-service branches and 9 High School Branches. Linh currently leads the Marketing, Community Engagement, Project Management, and Talent & Leadership Development teams.