Paula Zuccotti

Paula Zuccotti is a London-based designer, ethnographer, trends forecaster and visual artist. She is a leading expert in global consumption and a respected authority in consumer behavior and product interaction – past, present and future.

For the past 20 years she has been traveling the world researching people’s everyday lives and uncovering insights envisioning user-centric products, brands and services for the likes of Google, Nike, IKEA, LVMH, Starbucks, Hyundai, McKinsey, and LG.

She is the author of "Every Thing We Touch: A 24-Hour Inventory of Our Lives”, the book that introduced us to storytelling with objects, as she portrayed the lives of people around the world presented by a single photograph of every object they touched in a day.  

In 2020, she launched 'Future Archaeology of a Global Lockdown’ creating a comprehensive visual archive of life changing habits during the pandemic. As she enticed 1000 people from over 50 countries to reflect upon their state of being, needs, hopes and fears by photographing the 15 objects that became essential during lockdown.