Driving value from banking and payments services in an ecosystem world
How financial institutions can go to market and reinvent customer experiences with ecosystem partners
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The ultimate direction of travel for payments? Towards a world where payments are not perceived as a separate service carried out for their own sake, but as one element of a wider value proposition and customer journey created via the ecosystem.
As these new entrants carve out their positions and establish themselves in the new landscape, an ecosystem is taking shape: one that brings both challenges and opportunities for banks as they redefine their position in the customer ecosystem.
