It's all about the BaaS - in partnership with Fintech Talents

Welcome the first in our new video series, in partnership with Fintech Talents, in which we explore embedded finance. The idea is to take a look at what is really meant by ‘embedded finance’ and, in particular, what it means for non-financial brands. In other words, we keep things simple and, hopefully, jargon-free.

Lisa Moyle chats with Radha Suvarna, Head & Chief Product Officer, BaaS/Embedded Finance, Finastra, about the difference between BaaS and embedded finance, which are often used interchangeably.

With a growing range of distributors and other enablers across the ecosystem, we also pick up on some key questions – where do banks sit in this fast-changing value chain? Where do they stand to gain (or lose)?

Listen to the full video to hear more, including some key use cases.