It’s not you; it’s them - Building brand has nothing to do with you and everything to do with your audience
65% of consumers prefer to only be offered products and services that are relevant to their lifestyle.
![Image of laptop](/sites/default/files/styles/small_hq/public/image/2022-03/marketing-insights_its-not-you-its-them-building-brand.png?itok=oMxRHz09)
65% of consumers prefer to only be offered products and services that are relevant to their lifestyle.